[INSERT CASE STUDY 1]Client name, starting position, result, timeframe, and how it was measured.
Multi-market
International SEO Agency
Getting the right version of your site in front of the right country, without the two markets cannibalising each other.
[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.
Most international SEO problems are one of three mistakes
The first is hreflang implemented incorrectly, which is common enough to be the default. Missing return tags, wrong region codes, or annotations pointing at redirecting URLs, and the whole system silently does nothing.
The second is duplicate English. A UK, US and Australian site with near-identical content compete with each other, and Google picks one, usually not the one you wanted. The third is translation instead of localisation: a page translated word for word targets phrases nobody in that market actually searches for.
What international work involves
01
Market and URL architecture
Subdirectory, subdomain or country domain, decided on your resources and goals rather than on a blog post. This decision is expensive to reverse, so it comes first.
02
hreflang implementation and validation
Correct annotations with return tags, validated after deployment rather than assumed. Most hreflang we inspect is broken in a way nobody has noticed.
03
Cannibalisation control between markets
Where several markets share a language, deliberate differentiation so they stop competing for the same result.
04
Localised keyword research
Research in the target language and market, because the literal translation of your best keyword is often not what anyone searches.
05
Local search behaviour
Which engine matters in each market, what the SERP looks like there, and which local platforms carry weight.
06
Platform handling
Shopify Markets, WordPress multilingual setups and headless configurations each constrain what is possible.
How an engagement runs
- 01 Market audit Current international setup, hreflang validity, and which markets are actually producing. Week 1-2
- 02 Architecture decision Structure agreed and documented before anything is built, because migrating later is expensive. Week 2-3
- 03 Technical implementation hreflang, canonicals, geo-targeting, then validated in the field. Week 3-8
- 04 Localisation Market-by-market keyword research and content adaptation, prioritised by opportunity. Month 2+
- 05 Market-level reporting Performance by market, so a strong one is not hiding a failing one inside an average. Ongoing
Results, with the working shown
Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.
[INSERT CASE STUDY 2]Client name, starting position, result, timeframe, and how it was measured.
How international engagements are priced
01
Number of markets and languages
The main driver. Each market needs its own research, content adaptation and monitoring.
02
Existing architecture
Whether we work with your structure or migrate it. Migration is a project in itself.
03
Translation status
Whether content exists and needs adapting, or has to be produced in-market.
04
Platform constraints
Some platforms make multi-market straightforward. Others need development for anything structural.
What you are committing to
Ninety days to start
Then month to month
No lock-in
Audit before you commit
We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.
Questions buyers actually ask
International SEO makes sure the right version of your site is shown to the right country and language. It covers URL architecture, hreflang, localised keyword research and adapting content for how each market actually searches.
Subdirectories inherit your existing authority and are usually right for most businesses. Country domains give the strongest local signal but each starts from zero and needs separate authority building. The right answer depends on how many markets you can genuinely resource.
Usually missing return tags, incorrect language or region codes, or annotations pointing at URLs that redirect. All three are silent failures, which is why validating after deployment matters more than implementing carefully.
Yes, if the content is near-identical, which it usually is. Correct hreflang helps but does not fully solve it. The reliable fix is genuine differentiation: local examples, pricing, terminology and spelling.
We handle the technical architecture and strategy in any language. For content and keyword research we work with native speakers in-market, because a non-native writing for search produces text that ranks badly and reads worse.
Technical corrections can show within weeks, and fixing broken hreflang sometimes produces fast recovery. Establishing authority in a genuinely new market takes as long as it did in your first one.
Translation is not localisation
What you are comparing
A translation-first approach
MyInscribe
Keyword research
Translated from English
Researched in-market, in-language
hreflang
Implemented, never validated
Validated after deployment
Shared-language markets
Left to compete
Deliberately differentiated
Reporting
Global totals
Per market
Find out if your hreflang is doing anything
A free validation of your current international setup: whether the annotations are correct, which markets are competing with each other, and what it is costing you.
hello@myinscribe.com
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