[INSERT CASE STUDY 1]Client name, starting position, result, timeframe, and how it was measured.
B2B
B2B SEO Agency
Search built for a six-month sales cycle, where the first click and the signed contract are half a year apart.
[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.
B2B buyers do not convert on the first visit, and most reporting cannot see them
A B2B purchase involves several people over several months. The person who first reads your comparison page is often not the person who signs, and the gap between those two events is long enough that most attribution gives up.
So agencies report on what they can see, which is sessions and rankings, and the content programme drifts towards whatever produces those. Meanwhile the pages that actually move a committee, the ones that answer procurement objections and give an internal champion something to forward, never get written.
What B2B search actually needs
01
Funnel-mapped content
Content mapped to stage rather than to keyword volume: problem-aware at the top, comparison in the middle, and objection handling and proof at the bottom.
02
Champion enablement pages
Pages your internal advocate can forward to their finance or security colleague. These rarely rank for much and frequently close deals.
03
Comparison and vendor-evaluation content
The searches that happen during a shortlist, which are low volume and high value.
04
Technical foundations
Crawl, index, speed and schema, so a long consideration cycle is not interrupted by a page that will not load.
05
Authority in your category
Earned citations and original research, because B2B buyers verify claims before they act on them.
06
Multi-touch measurement
Organic tracked as an assist, not just a last click, so the channel is not judged by a model that structurally cannot see it.
How an engagement runs
- 01 Buying committee mapping Who is involved, what each of them searches, and where your current content stops serving them. Week 1
- 02 Gap analysis by stage Which stages you cover and which you do not. Almost always the bottom is thin. Week 2
- 03 Technical and architecture Foundations cleared, structure set so clusters accumulate authority rather than competing. Week 2-6
- 04 Publish bottom-up Objection and comparison content first, top-of-funnel afterwards. Month 2+
- 05 Report on assists Which pages appear in journeys that closed, not just which pages ranked. Ongoing
Results, with the working shown
Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.
[INSERT CASE STUDY 2]Client name, starting position, result, timeframe, and how it was measured.
How B2B engagements are priced
01
Sales cycle length
A ninety-day cycle needs less content than an eighteen-month one, because there are fewer stages to serve.
02
Number of personas
Each member of the buying committee searches differently and needs different pages.
03
Existing content quality
Whether we are rewriting a library or starting from very little.
04
Authority requirement
Whether your category demands original research to be credible.
What you are committing to
Ninety days to start
Then month to month
No lock-in
Audit before you commit
We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.
Questions buyers actually ask
B2B SEO is search work built for a long, multi-person buying process. The difference from B2C is that the content has to serve several people at different stages, and success is measured in qualified enquiries rather than transactions.
Bottom-of-funnel pages can produce enquiries in two to three months. Because B2B cycles are long, revenue attribution usually lags another quarter behind that, so a fair judgement point is around month six.
By tracking assists rather than last click. We record which organic pages appear anywhere in journeys that eventually closed, which is the only honest way to value a channel that mostly acts early.
Yes, for about an hour a month. The objections your sales team hears are the best content briefs available, and they are free. Programmes without that input drift generic.
Often more so. Low search volume also means low competition, and in a niche a handful of visits a month can be worth more than thousands elsewhere. The maths is about deal size, not traffic.
Yes. We usually take search and hand the paid team the pages and keyword intelligence, since the same research improves both.
B2B is not B2C with longer words
What you are comparing
A general SEO retainer
MyInscribe
Content mapped to
Keyword volume
Buying stage and persona
Success metric
Traffic growth
Qualified enquiries and assists
Bottom of funnel
A contact page
Objection and evaluation content
Attribution
Last click
Multi-touch, assists counted
Find the pages your buyers never see
A free gap analysis across your buying stages: which your content serves, which it does not, and the pages we would write first.
hello@myinscribe.com
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