Purchased links are rented authority — they evaporate at the next spam update and teach LLMs nothing. Earned citations compound in both worlds: they rank you on Google today and train the models recommending brands tomorrow.
Our unit of work is the citable asset: original research, data journalism, and expert commentary that journalists, analysts and communities reference because it’s genuinely the best source available.
§The method — from asset to authority
i.Authority gap analysis
We map who cites your competitors and why — which assets earned their best links, which publications shape your category, and which gaps you can own with one right move.
COMPETITOR LINK PROFILES · PUBLICATION MAPPING · GAP SCORING
ii.Citable asset design
Original research, proprietary data, and expert positions designed to be the source everyone references. One great asset outperforms fifty outreach emails about nothing.
ORIGINAL RESEARCH · DATA JOURNALISM · EXPERT COMMENTARY
iii.Editorial outreach
Pitched like journalism, not like link building — to writers who cover your space, with an angle their readers actually want. Relationships, not spreadsheets of cold emails.
TIER-ONE MEDIA · TRADE PRESS · ANALYST RELATIONS
iv.Community distribution
The threads and communities where your buyers verify claims — seeded honestly, because engines increasingly weight what real people say in public. This is where PR meets our Reddit practice.
REDDIT & COMMUNITY · EXPERT AMAs · FORUM PRESENCE
v.Authority accounting
Every citation logged against the pages and entities it strengthens — so you see authority accrue where revenue lives, not a vanity count of any-links-anywhere.
LINK QUALITY SCORING · ENTITY IMPACT · MONTHLY LEDGER
Your competitors’ best links were earned by someone. Let it be you next quarter.
“One research report earned us forty citations — including two publications our PR firm had chased for years.”
VP MARKETING, B2B SAAS
No — and be suspicious of anyone who does, because guaranteed volume means purchased or worthless links. We commit to shipping citable assets and running professional outreach; the ledger shows exactly what each asset earned. Quality compounds, quantity evaporates.
LLMs learn whom to trust from the same citation graph Google reads. When credible publications and communities reference you, models absorb that corroboration — it’s one of the strongest inputs into whether ChatGPT names you or a competitor. Every asset we build is designed for both audiences.
Data nobody else has, on a question people argue about. Industry benchmarks, original surveys, engineering write-ups with real numbers — assets journalists cite because citing you makes their story better. We design these with your team, using data you’re already sitting on.
Everything we earn is public and inspectable — real publications, real authors, real context. You get the ledger monthly: what was earned, where, and what it strengthened. If a placement wouldn’t survive being read aloud to your board, we don’t pursue it.