01
Founder
Founder name
One paragraph on background, what they are opinionated about, and the specific thing clients come to them for.
Replace with real bio and photograph.
About MyInscribe
We think the whole industry is optimising for the wrong thing
MyInscribe is an Answer Engineering™ firm. We exist because search stopped being a list of links and became a composed answer, and because almost every content programme on earth is still built to add nothing new to it.
2024
founded, in Lucknow, working across five engines
412 × 5
engine readings taken every night on behalf of clients
One bet
Information Gain, and we are not hedging it
What we believe
I
Information Gain is the last real moat
AI made average content free, which made it worthless. The only defensible position left is publishing what nobody else has: original data, first-hand testing, named people on record. We built the whole firm around that and we publish the rubric openly.
II
The work should be legible
You get a weekly shipping log, not a monthly slide about the log. Every recommendation carries its evidence and its expected effect. If we cannot explain why we did something, we should not have done it.
III
Measure the answer, not the ranking
Share of Answer is the metric we run on: the percentage of your buyers’ real questions where an engine names you. Everything else is a proxy that used to correlate.
IV
Say the uncomfortable thing early
If programmatic is wrong for you, if your category is not ready, if the expertise has to come from your side and you have nobody to give it, you will hear that in week one, not month four.
How We Work
No lock-in contracts. No purchased links. No sockpuppet accounts. No case study without a client name on it.
These are not positioning statements, they are the constraints that make the rest of the practice possible, and they have cost us engagements.
Month to month
Named case studies
Evidence attached
How we are put together
Small, senior, and deliberately not an agency.
Everyone client-facing does the work. There is no layer between the person who explains the strategy and the person who executes it, which is the main reason we stay small and the main reason nothing gets lost in translation. When you ask why a decision was made, you are asking the person who made it.
No account layer
Senior execution
Direct access
A nightly prompt harness across five engines, a warehouse joining Search Console, GA4 and CRM data, and automated gain scoring at brief stage. No off-the-shelf tool reads answers the way we need, so we built it, and clients keep the workflows we build for them.
In-house harness
Warehouse reporting
Client-owned workflows
Visibility readers, citation ledgers and schema audits, published before anyone pays us. Partly because it is the honest way to demonstrate competence, and partly because building in public is itself an information-gain strategy. We take our own medicine.
Free tools
Built in public
No email wall
A free week of readings before you commit, then month-to-month. Long contracts protect agencies from the consequences of mediocre work; we would rather be renewable. If we stop being worth it, you should be able to leave that month.
Free first week
No minimum term
Documented handover
The people
Photographs and full bios go here, the strongest signal that a real team is behind this.
02
Practice Lead
Team member
Discipline, years in it, and a concrete result they are known for. Specific beats impressive.
Replace with real bio and photograph.
03
Engineering
Team member
Who builds the harness and the automations. Worth naming, it is unusual for a firm this size.
Replace with real bio and photograph.
04
Editorial
Team member
Who owns the gain rubric and the review gate. The person who kills the briefs.
Replace with real bio and photograph.
What working with us feels like
- 01 A free week Nightly readings on your real questions. You keep the data whether or not we continue. Week 0
- 02 A straight assessment What we would do, what we would not, and what it needs from your side to work. Week 1
- 03 Weekly shipping A log you can read, with the reasoning attached. No status meetings about status. Ongoing
- 04 Monthly scoring One page: Share of Answer, pipeline, what moved, what we are doing about the gap. Monthly
- 05 Leave whenever Month to month, with everything documented and handed over if you go. Always
Next
Ask us something difficult
Bring the objection you think will stump us. We would rather have that conversation now than discover the mismatch in month three.