SaaS

SaaS SEO Agency

Search work measured in demos and pipeline, not sessions, built around the pages that sit closest to a buying decision.

[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.

Traffic is the wrong number for a SaaS company

Most SaaS content programmes are judged on sessions, so they optimise for the top of the funnel, where volume lives and intent does not. The result is a blog with good numbers and a pipeline that never mentions it.

The pages that actually produce demos are the ones nobody wants to write: comparisons against the competitor you lose to, alternative pages for the incumbent, integration pages, and pricing-adjacent content. They are low volume, high intent, and they convert at a multiple of anything on the blog.

What we build for a SaaS company

01 Bottom-of-funnel pages Comparison, alternative and "best X for Y" pages that catch buyers already shortlisting. These are usually the highest converting organic pages on a SaaS site and the ones most often missing.

02 Integration and use-case pages A page per integration and per use case, which captures long-tail commercial intent and gives your partners something to link to.

03 Product-led content Content that uses the product to answer the question, so the demo is the natural next step rather than a CTA bolted to the bottom.

04 Technical for JS-heavy apps Rendering, indexation of app-adjacent routes, and the marketing-site-versus-app boundary. Most SaaS technical problems are rendering problems.

05 Pipeline attribution Organic connected through to demo requests and closed revenue in your CRM, so the channel is judged on the same terms as paid.

06 Category and entity work If you are defining a category, the work is getting the definition to stick, so engines and models describe the category using your framing.

How an engagement runs

01 Pipeline audit Which organic pages have ever produced a demo, and which produce sessions only. The answer usually reorders the roadmap. Week 1
02 Bottom-up mapping Competitors, alternatives, integrations and use cases mapped before a single top-of-funnel piece is commissioned. Week 2
03 Technical clearance Rendering and indexation fixed so what we publish is actually seen. Week 2-5
04 Ship BOFU first The commercial pages go live before the blog, because they pay back inside the engagement rather than after it. Month 2+
05 Report in pipeline Demos and influenced revenue by page. Sessions are a diagnostic, not the headline. Ongoing

Results, with the working shown

Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.

[INSERT CASE STUDY 1]Client name, starting position, result, timeframe, and how it was measured.

[INSERT CASE STUDY 2]Client name, starting position, result, timeframe, and how it was measured.

See documented case studies

How we price SaaS engagements

Quoted on the call. These are the variables it turns on.

01 Category maturity Competing in an established category is a volume problem. Defining a new one is a language problem, and takes longer.

02 Page inventory needed How many comparison, alternative and integration pages the position requires.

03 Technical starting point A server-rendered marketing site is straightforward. A client-rendered app with marketing routes inside it is not.

04 Who supplies product expertise Whether your PMMs write with us or we work from calls and docs.

What you are committing to

Ninety days to start Then month to month No lock-in Audit before you commit

We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.

Questions buyers actually ask

It starts at the bottom of the funnel. Comparison pages, alternative pages and integration pages catch buyers who are already choosing, which is why they convert at several times the rate of blog content. A generalist agency usually starts with volume because it looks better in month two.

Demo requests and influenced pipeline, tied back to landing page in your CRM. Sessions and rankings are diagnostics we use to explain a change, not the number we ask to be judged on.

Bottom-of-funnel pages can produce demos within eight to twelve weeks because the volume is small and the intent is high. Category-level authority takes a year or more. We sequence so the fast part funds the slow part.

Yes, and factually. Comparison pages that misrepresent a competitor get corrected publicly and cost more trust than the traffic is worth. We document their strengths honestly and win on fit rather than on claims.

Usually the best arrangement. We do the mapping, briefs and SEO editing, your team supplies the product expertise, which is the part that cannot be outsourced without the content going generic.

Search Console and GA4 as the source of truth, Ahrefs for competitive work, and whatever your CRM is for attribution. We fit your stack rather than requiring ours.

How this differs from a content agency

What you are comparing A content retainer MyInscribe

What gets written first Top-of-funnel volume Comparison and alternative pages

Reported metric Sessions and keywords Demos and influenced pipeline

Technical scope Out of scope Rendering and indexation included

Product knowledge Briefed from a doc Built from calls with your team

See which pages could produce demos

A free review of your current organic pages against buying intent: which have ever produced a demo, which never will, and the five pages we would build first.

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