Ecommerce

Ecommerce SEO Agency

Category and product pages built to rank and to sell, measured in revenue rather than sessions.

[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.

On a store, most SEO problems are architecture problems

A store with a thousand products generates far more URLs than that once filters, sorts and variants are counted. Left alone, faceted navigation produces tens of thousands of near-identical pages, and crawl budget gets spent on filter combinations nobody searches for while your actual category pages go stale in the index.

The second problem is that category pages are usually treated as grids rather than as pages. They carry the commercial intent, they are what should rank, and on most stores they have no content, no internal linking logic and no reason for an engine to prefer them over a competitor.

What ecommerce SEO involves

01 Category architecture The structure that decides which pages can rank at all: hierarchy, internal linking and which facets become indexable pages rather than crawl waste.

02 Faceted navigation control Rules for which filter combinations get indexed, which get canonicalised and which get blocked, so crawl budget goes to pages that can earn revenue.

03 Product page optimisation Unique descriptions where it matters, structured data for price and availability, review markup, and handling for variants and out-of-stock items.

04 Product and merchant schema Correct Product, Offer and AggregateRating markup, which drives the rich results that lift click-through on commercial queries.

05 Content that supports category pages Buying guides and comparisons that link into categories, so informational traffic feeds commercial pages instead of dead-ending on a blog.

06 Revenue reporting Organic revenue and average order value by landing page, because a session number tells you nothing about whether the work paid.

How an engagement runs

01 Crawl and index audit How many URLs exist, how many are indexed, how many should be. On most stores these three numbers are wildly different. Week 1
02 Architecture plan Category hierarchy, facet rules and internal linking, agreed before implementation because it touches the whole store. Week 2-3
03 Technical implementation Facet handling, canonicals, schema and speed, done with your developers or by us if the platform allows. Week 3-8
04 Category and content build Category pages given a reason to rank, supporting guides published and linked in. Month 2+
05 Seasonal and ongoing Ranges change, products go out of stock, seasons turn. Ecommerce SEO is maintenance as much as it is projects. Ongoing

Results, with the working shown

Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.

[INSERT CASE STUDY 1]Client name, starting position, result, timeframe, and how it was measured.

[INSERT CASE STUDY 2]Client name, starting position, result, timeframe, and how it was measured.

See documented case studies

How ecommerce work is priced

01 Catalogue size A hundred products and fifty thousand are different problems, mostly because of what happens to crawl budget.

02 Platform Some platforms let us implement directly. Others require developer time for anything structural, which changes the shape of the engagement.

03 Facet complexity The number of filter dimensions largely determines how much index bloat there is to fix.

04 Content requirement How many category pages and guides need writing.

What you are committing to

Ninety days to start Then month to month No lock-in Audit before you commit

We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.

Questions buyers actually ask

It works on the parts of a store that decide whether commercial pages can rank: category architecture, faceted navigation rules, product schema and internal linking. Content matters, but on a store it is usually the second problem, not the first.

Organic revenue and average order value by landing page, not sessions. A store can gain traffic and lose money if the traffic lands on the wrong pages, which is why revenue is the only metric worth reporting.

Shopify, WooCommerce, Magento and BigCommerce. Platform matters mainly for what can be changed without developer time, which affects sequencing more than strategy.

Faceted navigation is the filter system on a category page. Each filter combination can generate a URL, so a store with several filter dimensions can produce tens of thousands of near-duplicate pages that consume crawl budget and dilute the pages you want ranking.

For products where you compete against other retailers selling the identical item, yes, that is often the only differentiator available. For long-tail products nobody else stocks, manufacturer copy is usually fine and your effort is better spent on category pages.

Technical and index fixes can show inside two months, sometimes fast, because you are recovering pages that were already earning. Category-level competitive positions take six months or more.

Why generalist SEO struggles on stores

What you are comparing A generalist retainer MyInscribe

Main focus Blog content Category and product architecture

Faceted navigation Not addressed Explicit index and canonical rules

Schema Basic or plugin default Product, Offer and rating markup, validated

Reporting Sessions Organic revenue and AOV by page

Find out what your store is wasting crawl budget on

A free crawl and index audit: how many URLs you have, how many are indexed, how many should be, and what it is costing you.

Book a store audit Send your questions instead

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