[INSERT CASE STUDY 1]A healthcare client: speciality, starting local visibility, change in appointment requests, timeframe, and how it was measured. No clinical outcome claims.
Healthcare
Healthcare SEO Services
Getting your practice found and booked, measured in appointments rather than in claims about care.
[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.
Health content is held to the strictest standard in search, and most practice websites do not meet it
Search systems treat health information as the category where poor quality does the most damage, and they assess it accordingly. Unattributed medical content, pages with no identifiable clinician behind them, and thin service listings all struggle regardless of how well they are optimised technically.
The second problem is intent. Practices tend to publish general condition articles that compete with national health bodies and large medical publishers, which is a fight nobody local wins. The searches that actually produce appointments are narrower: a procedure, a location, an insurer, a waiting time, an availability question. Very few practice sites have a page that answers any of those.
What we do for a practice
Everything here is about being found and booked. We do not make claims about clinical outcomes, and we will not write copy that does.
01
Google Business Profile per location
Correct categories, services, hours, booking links and photographs, kept active. For multi-site groups, one properly structured profile per location rather than one for the group, which is the most common and most expensive mistake we see.
02
Service-line and procedure pages
A page per service you actually want more of, at the level of specificity a patient searches, with the practicalities they need before booking: what happens, how long, what it involves, what to bring.
03
Clinician attribution and credentials
Named practitioners with qualifications, registration details and areas of practice, attached to the content they are responsible for. In this category attribution is a ranking factor, not a design nicety.
04
Booking journey and conversion
The commonest cause of a clinic underperforming in search is not ranking, it is a booking step that fails on a phone. We measure that path and fix it before optimising traffic into it.
05
Reviews, handled carefully
A compliant process for requesting reviews and a response policy that never discloses or confirms that someone is a patient. Privacy obligations apply to your replies as much as to your records, and most practices reply in ways they should not.
06
Technical foundations and speed
Most of this traffic is mobile and much of it is time-sensitive. Slow pages lose bookings at every position.
How a healthcare engagement runs
- 01 Compliance scoping What your regulator, professional body and jurisdiction permit you to say and to promote. This varies widely by country and by profession, and it constrains everything that follows. We ask you to confirm the position with your own compliance advice rather than relying on ours. Week 1
- 02 Profiles and booking audit Every location profile and the booking path end to end, on a phone. The quickest wins are almost always here. Week 1-3
- 03 Service-line build Pages per service and location, drafted by us and verified by a named clinician before publication. Week 3+
- 04 Patient-question content The practical, logistical questions people ask before booking. Informational, never advisory. Month 2+
- 05 Report against bookings Appointment requests and calls by service line, not sessions. Tracking is configured so it records that a booking happened without recording anything about who or why. Monthly
Results, with the working shown
Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.
[INSERT CASE STUDY 2]A healthcare client: speciality, starting local visibility, change in appointment requests, timeframe, and how it was measured. No clinical outcome claims.
How we price healthcare work
The variables below are the ones that matter. Clinical review time is the one practices consistently underestimate.
01
Number of locations
Each site needs its own profile, its own location pages and its own local signals. This scales close to linearly and it is usually the biggest driver.
02
Number of service lines
A single-speciality practice and a multi-speciality hospital are different amounts of work by a wide margin.
03
Clinical review capacity
Someone qualified has to verify the content. Where your clinicians can review promptly, cost falls; where we need to source medically qualified writers and reviewers, it rises.
04
Regulatory environment
What you are permitted to publish and promote differs by country and profession, and it changes both scope and the routes available.
05
State of the booking system
If the booking path is broken on mobile, fixing it comes first, and occasionally it is the whole first month.
What you are committing to
Compliance scope agreed first
Clinician sign-off before publication
Ninety days to start
Then month to month
We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.
Questions buyers actually ask
No. We can work to increase how often your practice appears for the searches that lead to bookings, and report on appointment requests and calls against a baseline. We do not make claims about patient volumes, and we never make claims about clinical outcomes, in reporting or in copy.
We draft and structure it; a named clinician at your practice verifies it before anything is published. Where you have no capacity to review, we can source medically qualified writers, but clinician sign-off is not optional and not something we will trade away on price.
Carefully, and more conservatively than most. Responses are written so they never confirm that the reviewer is a patient or reference anything about their care, because acknowledging the relationship at all can itself be a disclosure. We give you a response template and a policy rather than replying ad hoc.
Each location gets its own Google Business Profile and its own location pages, linked into a coherent structure so they support rather than compete with each other. The most common inherited problem in multi-site groups is one profile for the whole organisation, which makes every individual clinic close to invisible locally.
They differ by country and by profession, and in several jurisdictions they are strict about what a practice may claim or promote. We scope this in week one and work within it. We are an SEO agency, not your regulator: confirm the position with your own compliance advice and we will build to it.
Usually not the general overviews. You are competing with national health bodies and large publishers, and losing. The content that works for a practice is practical and local: what a procedure involves at your clinic, what to expect, what it costs, how quickly you can be seen.
Local SEO is the general discipline. This page is what changes for healthcare specifically: the compliance scoping, the clinician attribution requirement, the privacy handling in reviews, and measuring in bookings rather than traffic.
Where healthcare SEO usually goes wrong
What you are comparing
A generic SEO package
MyInscribe
Content target
General condition articles
Service, location and booking intent
Authorship
Written by a copywriter, unsigned
Verified and signed by a named clinician
Multi-site handling
One profile for the group
A structured profile per location
Review replies
Confirm the patient relationship
Written to disclose nothing
Success measure
Traffic
Appointment requests by service
See how patients are finding you now
A free review of your location profiles, your service-line visibility and your booking path on mobile. You keep the findings whether or not you work with us.
hello@myinscribe.com
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