Internal Link Architect
Free tool · Shopify internal linking
Internal Link Architect
Shopify stores leak SEO when products and collections aren't linked together. Enter your store URL and get an internal-linking plan: which collections are orphaned, thin, or under-linked, which products to link from, and varied anchor text for every suggestion — with one exact-match anchor guaranteed per collection.
What Is the Shopify Internal Link Architect?
This is an internal linking tool built specifically for Shopify stores. It reads your store's public catalog, products.json and collections.json, crawls what it can reach through internal links, and builds a linking plan.
It works from your live public store, not from pages or content you paste in, and it only works for Shopify stores with a public, non-password-protected catalog.
What This Tool Helps You Build
- Orphan collections: Flags collections with no inbound internal links found among the pages the scan could reach.
- Thin collections: Flags collections with fewer than 5 products.
- Under-linked collections: Flags collections with some inbound links but fewer than 3.
- Inbound link count: Shows how many internal links point to each collection.
- Linking plan: Turns the findings into an action plan for which collections to link, merge, or expand.
What This Tool Does Not Do
- Only reads public catalog data; password-protected stores can't be read
- Does not edit your Shopify navigation or theme for you
- Does not work for non-Shopify websites
- Catalog size and crawl budget can limit coverage on very large stores
- Does not guarantee higher rankings
- Does not determine the perfect internal linking structure for every store
Why Use an Internal Linking Tool for Shopify?
A strong internal linking structure helps shoppers move between related collections and gives search engines additional paths to discover your catalog.
An orphan or under-linked collection can be invisible to both visitors and crawlers, even if it's a real part of your public catalog.
- Find collections with no internal links pointing to them
- Find collections that are too thin or too under-linked
- Strengthen connections between related collections
- Improve store navigation and crawlability
- Create a more organized catalog structure
How to Build Your Internal Link Structure
- Enter your store's domain (yourstore.myshopify.com or your custom domain).
- Run the scan. The tool reads your public products.json and collections.json and crawls what it can reach.
- Review the results: each collection's status (Orphan, Thin, Under-linked, or Healthy) and inbound link count.
- Link every orphan collection from your homepage, navigation, or related product pages. Add products or unique copy to thin collections. Strengthen under-linked collections next.
- Re-run after any major catalog reorganization.
Frequently Asked Questions
What is the Shopify Internal Link Architect?
A tool that reads a Shopify store's public catalog and builds an internal-linking plan, flagging orphan, thin, and under-linked collections.
Does this work for any website, or just Shopify?
Just Shopify stores. It reads a store's public products.json and collections.json, which are Shopify-specific catalog files.
What counts as a thin or under-linked collection?
A thin collection has fewer than 5 products. An under-linked collection has some inbound internal links but fewer than 3.
Can it read a password-protected store?
No. It only reads public catalog data, so password-protected stores can't be scanned.
How does internal linking help SEO?
Internal links provide paths for users and search engine crawlers to discover related pages, and help communicate relationships between different pieces of content.
Does it add the links for me?
No. It builds a linking plan, but you add the recommended links to your store's navigation, theme, or content yourself.