Easy Topical Authority Map
What Is a Topical Authority Map?
A topical authority map organizes your website's search queries into related topics and clusters. It helps you understand which subjects your website already covers well and where additional content may improve your overall topic coverage.
What This Topical Authority Tool Helps You Find
- Topic Clusters: Groups your Search Console queries into related topic clusters, scored by an authority score combining clicks, impressions, query count, and position.
- Topical Authority: Highlights the clusters where your site already has the strongest authority signal.
- Near-Win Queries: Finds queries at positions 5 to 15 inside your strong clusters, one push away from page 1.
- Content Gaps: Compares your existing query coverage with an optional keyword list to surface keywords you don't already rank for, grouped by cluster.
- Branded Queries: Excludes branded terms and their variations from clustering, so branded searches don't inflate your authority score.
What This Tool Does Not Do
- Does not guarantee higher rankings
- Does not automatically create or optimize content
- Does not replace keyword or search intent research
- Does not guarantee every generated topic cluster is accurate
- Does not determine which topics you must publish
- Does not send your data anywhere; everything runs in your browser
Why Use a Topical Authority Map?
Understanding your existing topic coverage can help you make better SEO content decisions. Instead of choosing topics randomly, you can use your own search data to identify areas that deserve attention.
- Discover your strongest topic clusters
- Find queries with optimization opportunities
- Identify potential content gaps
- Plan content around related topics
- Prioritize topics based on existing search visibility
How to Create Your Topical Authority Map
- Upload your Google Search Console Queries.csv, or paste the query table contents.
- Optionally add a keyword list (any keyword research export, or one keyword per line) to compare against your existing coverage.
- Optionally add comma-separated branded terms and variations to exclude from the analysis.
- Run the tool to cluster your queries into related topics and generate the map.
- Review your strongest clusters, near-win queries, and any content gaps, then prioritize existing pages and plan new content.
Frequently Asked Questions
What is topical authority in SEO?
Topical authority refers to how comprehensively a website covers a particular subject through relevant and connected content.
Can I create a topical map from Google Search Console?
Yes. This tool uses your GSC query data, uploaded as a CSV or pasted directly, to identify related topics and existing search visibility.
What are near-win queries?
Near-win queries are searches where your website already has visibility, specifically at positions 5 to 15, but may have an opportunity for further optimization to reach page 1.
Can a topical authority map find content gaps?
Yes. By comparing your existing GSC queries with an optional keyword list, the tool can help identify potential content gaps grouped by cluster.
Do I need to add branded terms?
It's optional but recommended. Adding your brand name and common variations keeps branded searches from inflating a cluster's authority score.
Is my Search Console data uploaded anywhere?
No. Everything runs in your browser. Nothing you paste or upload is sent to a server.