Google Trust Scanner
Scan your own website for the pages and content that build trust with visitors, like reviews, team, and FAQ pages, and for the content depth and internal linking behind them. Enter your website to see what you have, what's missing, and what to fix first.
What Is the Google Trust Scanner?
This Google Trust Scanner checks your own website, not Google Business Profile listings or citations elsewhere on the web, for the pages and content that typically build trust with visitors and search engines.
Enter your website URL and it crawls up to 7 pages (your homepage plus internally linked pages found on it), then checks which trust-related page types you have, how much content depth those pages carry, and how well they link to each other.
What This Google Trust Scanner Checks
- Trust-related page types: Checks for About, Services, Contact, Reviews or Testimonials, Team, FAQ, Pricing, Blog, Gallery, Careers, Locations, and Process pages among your crawled pages.
- Review and team mentions: Checks crawled page text for mentions of reviews, testimonials, or a team, separately from whether a dedicated page exists.
- Content depth: Measures word count per crawled page against a 500+ words reference point used for comparison.
- Site structure: Measures internal links per page and counts total pages found via your homepage links and sitemap.
- Topic coverage: Counts how many of the 12 tracked trust-related topics were found across your crawled pages, against a 15+ topics reference point.
- Priority fixes: Lists the missing trust-page types and content-depth gaps as a prioritized to-do list.
What This Google Trust Scanner Does Not Do
- Does not check your Google Business Profile or any Google-hosted business data
- Does not check citations or listings on other directories (Yelp, BBB, and similar sites)
- Does not check NAP (name, address, phone) consistency anywhere
- Does not read or analyze actual review content or ratings
- Checks up to 7 crawled pages, not necessarily your entire site
- The word-count and topic-count reference points are general content-depth heuristics for comparison, not confirmed Google ranking requirements
- Does not guarantee higher Google rankings
- Does not automatically fix any issues found
Why Check Your Trust Signals?
Consistent, complete information on your own website helps visitors understand who you are and decide whether to trust you, before they ever look elsewhere.
A site missing pages like Reviews, Team, or FAQ, or with thin content on the pages it does have, can look less credible to visitors and give search engines less to work with.
- Find trust-related pages your site may be missing
- Spot pages with thin content that could be expanded
- Check how well your pages link to each other
- Review your site's overall trust-page coverage
- Prioritize which gaps to fix first
How to Use the Google Trust Scanner
- Enter your website URL.
- Click Scan Website. The tool crawls your homepage, its internal links, and your sitemap, up to 7 pages.
- Review which trust-page types were found, which are missing, and each page's word count and internal link count.
- Work through the prioritized fix list: add missing pages such as Reviews, Team, or FAQ first, then expand pages with thin content and add more internal links between related pages.
Frequently Asked Questions
What is the Google Trust Scanner actually checking?
It checks your own website, crawling up to 7 pages, for trust-related page types like Reviews, Team, and FAQ, plus content depth and internal linking. It does not check Google Business Profile, citations, or NAP consistency.
Does this tool check my Google Business Profile?
No. It only crawls and analyzes your website. It does not connect to or check Google Business Profile data.
Does it check citations on other directories?
No. It does not check listings on Yelp, BBB, or other directories, and it does not check NAP consistency anywhere.
What counts as a trust-related page?
About, Services, Contact, Reviews or Testimonials, Team, FAQ, Pricing, Blog, Gallery, Careers, Locations, and Process pages, detected from your site's URLs and page titles.
How many pages does it scan?
Up to 7: your homepage plus internally linked pages found on it and in your sitemap. It's not a full-site crawl.
Does this tool check Google reviews?
It checks whether your pages mention reviews or testimonials and whether you have a dedicated reviews or testimonials page. It does not read actual review content or ratings, and it is not a review management or generation tool.