Content Gap Scanner
Find page types your website may be missing for your industry. Enter your site and industry, and the tool crawls your own pages and compares them against a library of common, high-value page types for businesses like yours.
What Is a Content Gap Scanner?
This Content Gap Scanner checks your own website against a library of common, high-value page types for your industry, rather than comparing your content against competitor URLs.
Enter your site, pick your industry, and optionally your location. The tool crawls your site's internal pages, works out which of the industry's recommended page types you already have, and lists the ones you don't.
What This Content Gap Scanner Checks
- Page types you cover: Shows which of the industry's common page types your site already has, based on its internal pages and links.
- High priority gaps: Lists recommended page types you're missing that carry the most weight for your industry, such as pricing, FAQ, or team pages.
- Medium priority gaps: Lists additional recommended page types that are useful but less critical, such as an About or brand story page.
- Reason for each gap: Explains why each missing page type typically matters, such as building trust or answering common questions.
- 4-week plan: Turns the identified gaps into a simple, ordered plan for adding them.
- Industry-specific library: Draws from a library tailored to your selected industry: SaaS, Local Service, Ecommerce, Restaurant, Real Estate, Legal, Healthcare, Agency, or General.
What This Content Gap Scanner Does Not Do
- Does not compare your content against competitor URLs
- Does not check topic or subtopic coverage within a page
- Does not report live search-volume or keyword demand; the recommended page types are based on general SEO best practice for your industry
- Does not guarantee higher rankings
- Does not automatically create the missing pages
- Does not guarantee that every recommended page type applies to your specific business
Why Use a Content Gap Scanner?
Missing an expected page type, such as pricing, FAQs, or an About page, can make it harder for visitors and search engines to fully understand and trust your business.
Finding these gaps helps you see which foundational pages your site is missing before you invest in less essential content.
- Find common page types your site is missing
- See which gaps matter most for your industry
- Improve trust signals like About, team, and FAQ pages
- Get a simple plan for closing the gaps
- Check an existing site's structure, not just new ones
How to Use the Content Gap Scanner
- Enter your website URL.
- Select your industry from the list, and optionally add your location.
- Click Scan for Gaps. The tool crawls your site's pages and checks them against the industry's page type library.
- Review what you cover, plus the High Priority and Medium Priority gaps and the reason each one matters.
- Use the 4-week plan to add the missing pages in order, starting with the highest priority gaps.
Frequently Asked Questions
What is a content gap, in this tool?
Here, a gap is a common, high-value page type for your industry, such as pricing, FAQ, or team pages, that your website does not appear to have.
Does this tool compare my page against competitors?
No. It checks your own website's pages against a library of recommended page types for your industry. It does not fetch or compare competitor URLs.
How does the tool know what pages I'm missing?
It crawls your site's internal pages and links, matches them against category keywords for your selected industry, and lists the recommended page types it couldn't find.
Are the recommended page types based on real keyword demand?
No. They reflect general SEO best practice for your industry, not a live search-volume or keyword-demand report. Verifying real demand needs a keyword research tool.
Should I add every page type the tool suggests?
No. Review each suggested page type based on relevance, your audience, and your business before adding it.
Can I use this on an existing website?
Yes. It can help identify page types an existing site may be missing, not just new sites.