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Schema Markup Generator

Free tool · Structured data

Schema Markup & JSON-LD Generator

Generate JSON-LD schema markup for your website without writing structured data from scratch. Select a schema type, enter your details, and generate ready-to-use JSON-LD.

Your JSON-LD
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Paste this into the <head> of your page (it already includes the <script type="application/ld+json"> wrapper). Empty fields are left out automatically. Always run it through Google's Rich Results Test before you ship.

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What Is a Schema Markup Generator?

A Schema Markup Generator creates structured data in JSON-LD format using the Schema.org vocabulary.

Instead of manually writing schema properties and JSON-LD syntax, you can enter your page or business information and generate structured data that can be added to your website. Everything runs in your browser; nothing you enter is sent to a server.

What This Schema Generator Can Create

  • Article Schema: Generate markup for articles and blog posts.
  • FAQPage Schema: Create structured data for eligible FAQ content.
  • LocalBusiness Schema: Create structured data for local businesses, including address, hours, and price range.
  • Organization Schema: Add information about your company or organization, including logo and social profiles.
  • Person Schema: Add structured data for an author or team member, including job title and social profiles.
  • Product Schema: Add structured product information, including price, currency, and rating.
  • BreadcrumbList Schema: Generate breadcrumb structured data from a list of page names and URLs.
  • Event Schema: Describe a webinar, workshop, or in-person event.
  • How-to Schema: Create step-by-step structured data for a how-to guide.

What This Schema Generator Does Not Do

  • Does not offer a Service schema type; the supported types are Article, FAQPage, LocalBusiness, Organization, Person, Product, BreadcrumbList, Event, and How-to
  • Does not guarantee Google rich results
  • Does not guarantee higher search rankings
  • Does not automatically add schema to your website
  • Does not verify that every generated property is appropriate for your specific page
  • Does not replace schema validation or Google's Rich Results Test

Why Use a Schema Markup Generator?

Writing JSON-LD manually can be time-consuming and increases the chance of syntax or formatting errors.

A schema generator provides a structured starting point that you can review, customize, and validate before adding it to your website.

Use it for:

  • Creating structured data for a new page
  • Adding schema to an existing website
  • Implementing JSON-LD without writing it from scratch
  • Updating schema after a website redesign
  • Creating consistent structured data across similar pages

How to Generate Schema Markup

  • Select a Schema Type: Choose the Schema.org type that matches the content or entity you want to describe.
  • Enter Your Information: Add relevant details such as your business name, URL, address, author information, product details, or other available properties.
  • Generate JSON-LD: The tool converts your information into JSON-LD structured data as you fill in the form.
  • Add the Schema to Your Website: Copy the generated JSON-LD and add it to the relevant webpage through your site's HTML, CMS, or SEO plugin.
  • Validate Your Schema: After adding the markup, use a Schema Markup Validator to check for syntax errors, missing properties, and other structured data issues.

Frequently Asked Questions

What is a Schema Markup Generator?

A Schema Markup Generator creates JSON-LD structured data based on information you provide. It helps you create schema markup without manually writing the complete code.

What is JSON-LD schema?

JSON-LD is a format used to add structured data to webpages. It works with vocabularies such as Schema.org to describe information about pages, organizations, products, articles, and other entities.

Which schema types can I generate here?

Article, FAQPage, LocalBusiness, Organization, Person, Product, BreadcrumbList, Event, and How-to. There is no separate Service type; a service-based business can typically use LocalBusiness or Organization instead.

Is schema markup good for SEO?

Schema markup can help search engines understand your content and may make eligible pages available for certain search features. It does not directly guarantee higher rankings.

Can I generate schema markup for my website?

Yes. Select the appropriate schema type, enter the required information, generate the JSON-LD, and add it to the relevant webpage.

Does schema markup guarantee rich results?

No. Valid schema markup does not guarantee that Google will display a rich result. Eligibility and display are determined by Google's systems.