[INSERT CASE STUDY 1]A property client: agent or brokerage, areas targeted, change in valuation or viewing enquiries, timeframe, and how it was measured.
Property
Real Estate SEO Services
Owning the searches the portals cannot own: the neighbourhood, the question, and the seller deciding who to list with.
[INSERT TRUST BAR]Client logos, years in operation, or a verified results figure.
You cannot outrank the portals, and you do not need to
The large property portals have more listings, more links and more search authority than any individual agent or brokerage will accumulate. Competing head-on for "flats for sale in [city]" is a budget donation. That is the honest starting position, and any agency that tells you otherwise is planning to bill you for a long time.
What the portals are structurally bad at is everything that is not a listing feed. Genuine neighbourhood knowledge, the process questions a first-time buyer or a nervous seller has, and the answer to "who should I list with". Those searches are winnable, they attract people earlier and with more commitment, and portals cannot easily produce that content because they do not have local people writing it.
What real estate SEO involves
01
Neighbourhood and area pages
The highest-return asset in this category. Real detail about an area: what it is like to live there, prices and how they have moved, schools, transport, who it suits. Written by someone who knows the place, which is precisely what a portal cannot fake at scale.
02
Listing lifecycle handling
Listings sell and go, and by default they become mass 404s or a thin-content archive that drags on the whole domain. We set the rules once for what happens on sale: redirect, retain with a sold status, or consolidate into the area page, so churn stops costing you rankings.
03
Seller-intent content
Valuation, fees, timelines, how to choose an agent. Sellers are the commercially valuable audience and their searches are much less contested than buyer searches, because everyone else is chasing the buyer.
04
Google Business Profile and local signals
For a brokerage with an office, the profile and reviews carry real weight for "estate agent near me" style searches, and most are half-configured.
05
Schema for property and organisation
Correct structured data for listings and for the business, so search systems can read what each page actually is rather than inferring it.
06
Technical handling of large listing sets
Faceted search, filters and pagination generate enormous numbers of near-identical URLs. Left alone they consume crawl budget and dilute the pages that matter. This is the biggest technical issue in the category.
How we start
- 01 Market and competitor read Which searches in your patch are actually winnable against the portals and the other local agents, and which are not worth entering. Week 1-2
- 02 Technical and listing audit How your listing system generates URLs, what happens when a property sells, and how much of your crawl budget is being spent on filter combinations. Week 1-3
- 03 Area page build Starting with the areas you most want instructions in. Drafted with you, because the local detail has to come from someone who genuinely knows the area. Week 3+
- 04 Seller content and conversion Valuation requests and the questions that precede them, with the enquiry path tested on mobile. Month 2+
- 05 Report against enquiries Valuation requests and viewing enquiries by area, not sessions. Monthly
Results, with the working shown
Every number here comes with the client name, the timeframe and the method. If we cannot show you how it was measured, we do not publish it.
[INSERT CASE STUDY 2]A property client: agent or brokerage, areas targeted, change in valuation or viewing enquiries, timeframe, and how it was measured.
How we price property work
Area coverage is the variable that moves this most, and it is the one worth deciding deliberately.
01
How many areas you want to own
Each area page is a genuine piece of research and writing, not a template with the place name swapped. Six areas covered properly beats forty covered thinly, and the thin version actively harms you.
02
Agent or brokerage
A single agent building a personal brand is a much smaller engagement than a multi-branch brokerage with hundreds of listings and a complex site.
03
Listing volume and platform
How many listings, how they are fed in, and how much control you have over the URLs and templates your platform generates.
04
Whether you need seller content
Usually the highest-return addition, and it is a content volume decision rather than a technical one.
05
Existing technical debt
Years of sold listings handled badly is a remediation job before it is a growth job.
What you are committing to
Ninety days to start
Then month to month
Area coverage agreed up front
The audit is yours either way
We quote on the call, once we have seen the site and the search terrain. A number given before that is a guess, and usually a high one.
Questions buyers actually ask
Not for the main listing searches, and we will not take money to try. They have structural advantages you cannot buy your way past. You can beat them decisively on neighbourhood content, on process and advice content, and on seller-intent searches, because those need local knowledge and they operate at national scale.
That is one of the most consequential technical decisions in this category, and most sites have made it by accident. Mass 404s as stock turns over is a real problem. The usual answer is retaining the page with a clear sold status where it holds value, and redirecting to the relevant area page where it does not. We set the rule once and automate it.
Especially then. A handful of genuinely detailed area pages will outperform dozens of templated ones, and covering fewer areas properly is both cheaper and more effective. Thin, near-duplicate area pages are one of the few SEO tactics that can leave you worse off than doing nothing.
Both, differently. A brokerage competes on areas, listings and brand. An individual agent competes on their own name, their patch and their reviews, which is a much smaller and cheaper engagement. If you are an agent inside a brokerage, personal-brand search is usually the better use of your own money.
Area pages can start ranking within two to three months because the competition is local rather than national. Broader seller-intent terms take longer. Technical remediation on a site with years of listing churn can take the first month or two before anything else compounds.
Yes, and it is a different shape of problem. A project has a launch date, a finite sales window and no accumulated authority, which makes it closer to a campaign than to an ongoing engagement. Start earlier than feels necessary; a project site launched at the same time as sales has no visibility when it needs it most.
Local SEO is the general discipline. This page covers what is specific to property: listing churn, faceted URL volume, neighbourhood content and the seller audience. If you want the general version, the local SEO page above covers it.
Competing with portals, or working around them
What you are comparing
The usual approach
MyInscribe
Target searches
Head terms the portals own
Neighbourhood, process and seller intent
Area pages
A template with the name swapped
Researched, specific, locally written
Sold listings
Left to 404 in bulk
A rule set before it becomes a problem
Audience
Buyers only
Sellers, where the margin is
Reporting
Traffic
Valuation and viewing enquiries by area
Find out which searches you can actually win
A free review of your patch: where the portals are unbeatable, where they are not, and which areas we would build first. Yours to keep.
hello@myinscribe.com
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