01
Stack
Boring tools on purpose
Scheduled scripts, a warehouse, and the workflow tool you already pay for. We avoid clever infrastructure nobody on your team can maintain.
Handover is the design constraint.
Workflow Automations
The unglamorous machinery that makes the work possible
We sample five engines on 412 prompts every night. No human does that. Everything repeatable in our practice runs as an automation, which is why our team spends its time on judgement instead of copy-paste, and why we can now build the same machinery for you.
412 × 5
engine readings taken automatically every night
~30 hrs
of manual reporting removed per client, per month
Yours
to keep, we hand over the workflows, documented
Why an SEO firm builds automations
I
Because the measurements are impossible by hand
Answer-layer visibility only means something if it is sampled continuously. Nobody is running two thousand prompts a night manually, which is why most agencies report on AI visibility once a quarter, badly.
II
Because reporting time is stolen from thinking time
Every hour a strategist spends assembling a dashboard is an hour not spent on the thing you hired them for. We automated our reporting so the retainer buys judgement.
III
Because the same machinery works inside your business
Content pipelines, brief generation, decay alerts, competitor monitoring, CRM enrichment. Once we have built it for our own operations, standing it up in yours is a fraction of the cost.
The Principle
Automate the repeatable, never the judgement. A workflow that decides what to publish is a liability. A workflow that assembles the evidence for a human to decide is leverage.
Everything we build is documented, owned by you, and running on your accounts, not locked inside our tooling.
You own the workflows
Documented handover
No vendor lock-in
What we build
Four families of automation, all of them running in our own practice first.
A scheduled harness that runs your prompt set against ChatGPT, Claude, Gemini, Perplexity and AI Overviews, captures the verbatim answers, diffs them against yesterday, and alerts when a position changes. This is the instrument behind every AI-visibility claim we make.
Prompt harness
Verbatim capture
Change alerting
Historical series
Gap detection feeding automatic brief generation, gain scoring at the brief stage, review routing, publication checks, and decay alerts that reopen a page when its ranking or accuracy slips. The editorial calendar becomes an output of the system rather than a document someone maintains.
Gap to brief
Gain scoring
Decay triggers
Publish checks
Search Console, GA4, your CRM and the visibility harness joined into a single warehouse, with the monthly scorecard generated from it. When a number moves, the underlying rows are one click away, no more reconciling four tools that disagree.
Warehouse join
Auto scorecard
Pipeline attribution
Monitoring on competitor publishing, SERP feature changes, new entrants in AI answers, and shifts in the threads your category lives in. Delivered as a short weekly digest, not a dashboard nobody opens.
Publishing watch
SERP feature diffs
Weekly digest
How we build them
Practical constraints we hold to, learned from the ones that broke.
02
Failure
Loud when it breaks
Every workflow alerts on failure. A silent automation producing stale data is worse than no automation.
Failures go to a channel, not a log file.
03
Scope
Human in the loop
Automations assemble, humans decide. Nothing publishes, emails a customer or changes a price without a person approving it.
Non-negotiable.
04
Handover
Documented and yours
Runbook, credentials in your vault, code in your repo. If you stop working with us, the machinery stays.
We have never held a workflow hostage.
How a build runs
- 01 Time audit Where the repeatable hours actually go. Usually not where anyone expects. Week 1
- 02 Pick one The highest-hours, lowest-judgement workflow first. One win before a programme. Week 1
- 03 Build and shadow Run it alongside the manual process until the outputs match for two full cycles. Week 2-4
- 04 Cut over Manual process retired, alerting live, runbook written. Week 5
- 05 Next workflow Repeat. Most clients get to five or six before the remaining work is genuinely judgement. Ongoing
Next
Find the thirty hours a month you are losing
We audit where repeatable work is eating your team, pick the highest-value workflow, and scope it. Free, one week, and the audit is useful whether or not we build anything.