ABD Dumpster Services is a Maryland based solid waste collector and dumpster rental provider. They approached iMark in Jan’17 with an urgent need of increasing their sales and revenue.
Challenges
- The goal was to increase their sales within a limited budget (33 USD/day).
- Their landing page was not optimised resulting in lack of conversation rate.
- They wanted to see the results in the first week of the campaign.
A strong PPC campaign was thus, needed in order to increase their local traffic across the state of Maryland.
Solution
We presented them with a Call-Only campaign so that the users were not directed to the non-conversion(under-performing) landing pages.
We believed that if we run the Call-Only campaign on mobile phones, we would definitely see good performance as the potential sales were just a call away.
This would also reduce the campaign costs by lowering down the non- converting and irrelevant traffic.
Result
We were able to get the campaign of to a right start with 35 conversions in first month only to double it up in the following month.
We actually generated 20% more calls than conversions listed below; our conversion number in that regards is less because the client didn’t pick up all the calls that we generated.
Campaign Details
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